The totally reimagined 2016 Nissan Maxima was awarded the top score for all full-size cars evaluated in the prestigious Strategic Vision Total Quality Impact (TQI) Awards. Out of a top possible score of 1,000, the electrifying 2016 Nissan Maxima received a total evaluation score of 720 — well above the average score for the segment and higher than any of its rivals in the highly competitive full-size car category.
A TQI rating accounts for more than just problems, it allows drivers to accurately illustrate their complete vehicle experience. The TQI checklist includes every tangible aspect of the driving experience, including acceleration and visibility. But it also encompasses intangible elements like the image their vehicle projects, the emotional aspects and involvement, and a fully comprehensive survey of how many issues experienced with the vehicle, including a rating of the severity of each vehicle problems reported.
Strategic Vision is an industry-leading research-based consultancy firm with a respected position in the automotive market and over twenty years of experience compiling and analyzing data from their New Vehicle Experience Study (NVES) — the most comprehensive, integrated and actionable data-set on new vehicle owners available.
Dan Mohnke, vice president of Nissan Chief Marketing Manager & Marketing Operations, said he isn’t surprised the new Maxima also received high marks in the TQI ratings for driver excitement and individuality, and added that Maxima sales are up 146 percent for the calendar year.
"The 2016 Maxima, the flagship of our popular sedan lineup, sets the standard for style, performance and technology – all aspects that were acknowledged by the Maxima owners participating in the Strategic Vision TQI study," Mohnke said. "We are particularly pleased by the high rankings in the emotional measures of the study, reflecting the Maxima's positioning as a true driver's car."
The new Nissan Maxima was “created by driving enthusiasts for driving enthusiasts,” and it shows in the dramatic restyling of a swift, butter-smooth ride that drives like no other sedan ever imagined. The latest round of upgrades enhanced the Maxima’s class-dominating style and performance, cementing its status as one of the most exhilarating rides on the road.
Crisp, contemporary design, razor sharp handling, and monstrous power lurking under the hood — everything about the all-new Maxima makes it the perfect car for drivers truly passionate about the whole car experience. You know it’s time for a test drive.
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