Continuing Nissan’s legacy of excellence, the powerful 2016 Nissan Frontier has earned the top score for a mid-size truck in the J.D. Power 2016 Initial Quality Study (IQS), the industry benchmark for new vehicle quality. This year’s IQS also saw the Nissan brand shoot up 10 spots, putting it at10th overall and sixth among non-premium brands — well above the industry average.
J.D. Power studies consumer behavior from the moment they purchase or lease a new car through to the next time they’re back on the car lot purchasing their next vehicle. One of their primary areas of focus is measuring the net impact of initial quality on brand loyalty. Their studies have shown that almost 55% of drivers who experience no problems with their vehicle in the first 90 days stay with the same brand when they purchase their next car.
Renee Stephens, vice president of U.S. automotive quality at J.D. Power, said that all brands have shown improvement in their response to customer concerns, putting the ferocious Frontier at the head of a very advanced class and framing Nissan’s general improvements in an even more impressive light.
“Manufacturers are currently making some of the highest quality products we’ve ever seen,” Stephens said. “Tracking our data over the past several years, it has become clear that automakers are listening to the customer, identifying pain points and are focused on continuous improvement. Even as they add more content, including advanced technologies that have had a reputation for causing problems, overall quality continues to improve.”
Two additional Nissan models join the Frontier in earning high placement within their segments. The 2016 Altima and 2016 Murano ranked among the top three in their respective classes. Altima missed the top spot in the very competitive mid-size sedan category by only one point, while the Murano in its second year was only three PP100 out of top spot in mid-size CUV.
Dan Mohnke, vice president, Chief Marketing Manager and Marketing Operations, Nissan North America, Inc., said Nissan is elated by the announcement from J.D. Power. He credited the talent and expertise of Nissan engineers for the win.
“Earning the top spot among vehicles in the extremely competitive mid-size truck segment is an immense point of pride for us,” Mohnke said. “For our brand to jump 10 spots in the industry is an amazing feat. This recognition is a testament to the incredibly skilled men and women at our manufacturing and engineering facilities around the world.”
Premier Nissan of Stevens Creek is the first name in Nissan vehicle maintenance and our on-site Service Department boasts an exceptional team of mechanics and automotive repair professionals. From routine service to parts replacement and diagnostics, we can help address any issue with your Nissan vehicle or help you finance a new one. We’re proud to serve drivers in Sunnyvale, San Jose, Cupertino, Los Gatos, Saratoga, and Mountain View, CA.