When Nissan started showcasing ultra-futuristic concept vehicles at auto shows, the unapologetically contemporary design language on display proved popular with those in attendance. But almost no one outside of the company’s network of dedicated designers and engineers ever believed the breathtakingly modern styling of “Energetic Flow” would ever see the light of a Nissan showroom.
But Nissan defied those expectations, injecting the dynamic “Energetic Flow” design language behind those next-generation concept cars into several Nissan vehicles, including the reimagined 2016 Nissan Altima, the company’s most popular model in North America.
The Altima’s redesign was an incredibly sensitive process, with top-level oversight at all phases to ensure premium quality in every detail. John Martin, senior vice president of Manufacturing, Supply Chain Management and Purchasing for Nissan North America, said the Altima plays a vital role in the company’s success and all changes were carefully planned and executed.
"Altima is Nissan's bellwether vehicle in North America, so we take great pride in getting it right and continually improving," Martin said. "All of our North American teams are aware of how important the mid-size sedan segment is to this region, and having five straight years of continuous sales growth in such an intensely competitive segment has become a point of pride for us.”
The new design language is most apparent in the dramatic redesign of the Altima’s front end, which has changed radically from the 2015 design. It boasts a wider, much more deeply-sculpted lower bumper, completely redesigned fascia, bumper, fenders, hoods, and lights. The redesigned chrome-trimmed V-Motion grille is coupled with boomerang-shape headlights, invoking the sporty front end features of the high-end Murano and Maxima models.
The rear of the redesigned 2016 Nissan Altima has a heavily sculpted bumper, and improved trunk lid — which includes an integrated spoiler on the Altima SR models — with more high-end, expensive looking boomerang-shaped combination lights than the 2015 model.
The sharp, provocative exterior styling of the bold new Altima borrows heavily from the super-futuristic design and styling of the “Nissan Sports Sedan Concept,” with a refined, upscale interior rooted in Nissan’s “Gilded Wing” interior layout philosophy.
Executive Design Director Mamoru Aoki said that the new Altima takes what North American customers already love about Nissan’s top-selling vehicle and injects aggressively contemporary styling and engineering innovations to create an even more desirable car.
"As the best-selling vehicle in the Nissan lineup, it's important that Altima exemplifies 'Nissan-ness' inside and out," Aoki said. "With its fresh new look, aggressive SR model and strong connection to our all-new Murano and Maxima, the new Altima continues to stand out in a very competitive marketplace.”
And the new Altima doesn’t just look more aerodynamic. With the addition of active grille shutters and underfloor aero covers, as well as a redesigned windshield and front and rear fascia, the new Altima has improved its coefficient of drag from 0.29 Cd to 0.26 Cd.
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